Social media marketing is an online promotion technique that relies on social networking platforms to relay information and messages about a company’s products or services. It allows companies to reach their target audiences through engaging with them in relevant and dynamic conversations by providing content that they are interested in. Let’s take a look at the benefits of digital marketing and how it can help you improve your brand awareness.
What is social media marketing?
Social media marketing is the process of gaining customers and clients for your business, organization, or institution by using social networks such as Facebook and Instagram. For example, you can create a post on your Facebook page to introduce a new product.
Despite their power as digital marketing tools, many small businesses aren’t yet implementing a social media strategy to build relationships with their ideal audience. According to one study conducted by Hubspot in 2014, about 70% of small establishments do not use any form of social media advertising at all. By not utilizing these channels for marketing purposes, small businesses might be missing out on up to $24 billion in additional revenues each year.
What are the benefits of social media marketing?
Social media marketing can be a great way to build relationships with your customers and clients. According to a Hubspot study, when you do use socials for marketing purposes, you can increase sales by as much as 11%. By sharing useful information about your business, or offering special discounts or promotions, you can connect with your customers in a personal way. That, in turn, leads to better relationships and more brand loyalty.
Social channels are an ideal platform for implementing content or video marketing in advertising products and services, reaching your audience, boosting customer engagement, gaining more views with followers and to drive traffic to your company website.
How does social media marketing work?
Social media platforms like Facebook, Instagram, Twitter, Youtube, and LinkedIn will contain the bulk of your audience. As a small business, you’ll be able to create a social media marketing plan with content that you can implement on effective social media platforms such as Facebook. Either way, your consumers will see your business as well as competing brands so it’s important for you to know how marketers leverage social listening to hit their marketing goals using social media.
Small establishments can implement a social media marketing strategy in a variety of ways. Some use social media channels to share daily updates and information on their most popular products through blog posts, ads, and other kinds of social media content . Others use Snapchat, Instagram, or Pinterest to post photos and stories about their company’s culture and employees to reach their target audience.
Pro tip: To do well on social websites, you need to be consistent. Set a schedule and stick to it.
More businesses are turning to social media advertising platforms such as Youtube and Twitter to promote themselves on the internet. These platforms allow you to zone in on specific groups of people that might be interested in your products or offers based on things like gender, age, current location, or subject matter preferences (like sports team allegiances). When you advertise your business with content on social media sites like Youtube, users with similar interests will see your posts in their newsfeeds.
How Can Direct Allied Agency Help you in your Social Media Marketing?
Direct Allied Agency is the go-to Social Media Marketing company for your business. Our team has helped brands produce successful campaigns through social media for more than a decade. We offer expert posts, content, strategies and more to our clients in order to make their social media presence as strong as possible.
Direct Allied Agency helps brands in many aspects:
Brands can receive help with their social media campaigns.
Direct Allied Agency specializes in social media marketing, but they do not limit themselves to just that. The agency also offers strategy consultation and creative ideas for print advertising, direct marketing and web content. All of these packages combine with an effective cost-effective service to help clients reach their goals.
If you want to help your brand stand out and succeed in the best digital marketing practices, reach out to us today!